As Michelle Obama says, girls must learn to fail

Last week I had the honour of attending the Hunter Foundation’s dinner in Edinburgh with entertainment from Beverley Knight, but the main event was Michelle Obama in her first overseas public appearance since leaving the White House. I expected the evening to be thought provoking, insightful and inspiring – so far, so predictable. But what…

Using a sledge hammer to crack the data nut?

General Data Protection Regulation. GDPR. Doom and gloom. Is it “The end of the world as we know it”, “I predict a riot” or in fact “Let’s stay together”? Having just attended the Chartered Institute of Public Relations Scotland’s very insightful GDPR seminar, I’m feeling a lot more positive about this thorny issue which is likely to be currently…

Why DIY research isn’t always the best business solution

By Sinead Assenti, Research Director, Perceptive Communicators Most savvy businesses want to know how they and their products and services are perceived by their customers, stakeholders and employees. Most businesses can predict these perceptions with 70-80% accuracy, but it is the magic remaining 20-30% that makes all the difference. This could be underestimating the impact…

Childcare provision must work for working parents – for the sake of business too

The ever-emotive topic of childcare is hitting the headlines again, after Audit Scotland expressed concerns about the Scottish Government’s pledge to almost double the hours of free childcare available to three and four year olds, and vulnerable two year olds, by 2020. As a working parent, at first glance it’s hard to see what’s not…

Social media is not just for Christmas…

As Christmas approaches and the annual list of shiny new toys sets fear into the hearts of parents around the country, I’m reminded of the communications industry’s own shiny and slightly scary new toy: social media. At Perceptive we guide and advise clients on social media strategy on a daily basis and at times it…

What do you want to be when you grow up?

What did you want to be when you grew up? Vet? Train driver? Hairdresser? I wanted to be Mr Benn. But even at eight years old I realised that was probably going to sound a bit odd, so my reply was either doctor or ballerina, depending on who was asking and the mood I was…

How to get the most out of broadcast interviews

    By Clare Todd Most mornings, as I get ready for work, I listen to radio news to get a jump-start on the news of the day. Some items are of more interest than others but what always stops me in my tracks is a live interview going spectacularly wrong – at least as…

Three Ways You’re Blowing Your Awards Entries

In this short guide we review the common pitfalls of drafting awards submissions, and how you can avoid them to give yourself the best chance of being shortlisted. It’s been a busy few weeks in the entertainment industry’s awards season, and with the Oscar winner’s due next week Monday, it’s easy to get swept away…

PR for finance people – what is it all about?

Our wonderful commercial director Emma Fair gives her (accountant’s) perspective on PR and whether or not it is valuable to the bottom line.  ‘What exactly is PR?’ asked the finance person…. I am an accountant – not something I necessarily always want to shout about, but between you and I nothing pleases me more than a…

Social media: how to pick your platforms

If sorting your company’s social media in 2017 is on your New Year’s Resolution List, you’re in luck. We’ve devised a cheat sheet for which platforms to pick according to your objectives and target audience. Read on for more . . . With today’s abundance of social media platforms, it can be easy to feel…

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