Preparation is key for a successful media interview

Should I get some media training? Would my business benefit from it? Is it worth the time? If you or your business are asking these questions, then you’re off to a good start when it comes to dealing with the media.  But there’s a lot more to it than that.  A bad interview will never…

Good leadership is key to navigating a crisis

If recent crises and their aftermath have taught us anything, it is that a leader’s actions and comments before, during and after a crisis are absolutely critical to gaining support and understanding as the organisation works towards recovery or resolution. Or to put it another way, you’re aiming for more Jacinda and rather less Theresa.…

Internal communications shouldn’t be the ‘poor relation’ to marketing and PR

There’s a very good reason why young children ask the question ‘why?’ all the time. Wanting to know the purpose behind the things you’re being asked to do is a basic human instinct. At work, we want to know what our goals are and our company’s plans for getting us there. At this time of…

Construction businesses need to challenge perceptions

Like many youngsters, at school I didn’t have a clear idea what I wanted to do next. It became a straight toss-up between studying English or architecture. When I was accepted into the Mackintosh School of Architecture, I was so delighted with going to Glasgow School of Art that I took that path. Around halfway…

As Michelle Obama says, girls must learn to fail

Last week I had the honour of attending the Hunter Foundation’s dinner in Edinburgh with entertainment from Beverley Knight, but the main event was Michelle Obama in her first overseas public appearance since leaving the White House. I expected the evening to be thought provoking, insightful and inspiring – so far, so predictable. But what…

Using a sledge hammer to crack the data nut?

General Data Protection Regulation. GDPR. Doom and gloom. Is it “The end of the world as we know it”, “I predict a riot” or in fact “Let’s stay together”? Having just attended the Chartered Institute of Public Relations Scotland’s very insightful GDPR seminar, I’m feeling a lot more positive about this thorny issue which is likely to be currently…

Why DIY research isn’t always the best business solution

By Sinead Assenti, Research Director, Perceptive Communicators Most savvy businesses want to know how they and their products and services are perceived by their customers, stakeholders and employees. Most businesses can predict these perceptions with 70-80% accuracy, but it is the magic remaining 20-30% that makes all the difference. This could be underestimating the impact…

Childcare provision must work for working parents – for the sake of business too

The ever-emotive topic of childcare is hitting the headlines again, after Audit Scotland expressed concerns about the Scottish Government’s pledge to almost double the hours of free childcare available to three and four year olds, and vulnerable two year olds, by 2020. As a working parent, at first glance it’s hard to see what’s not…

Social media is not just for Christmas…

As Christmas approaches and the annual list of shiny new toys sets fear into the hearts of parents around the country, I’m reminded of the communications industry’s own shiny and slightly scary new toy: social media. At Perceptive we guide and advise clients on social media strategy on a daily basis and at times it…

What do you want to be when you grow up?

What did you want to be when you grew up? Vet? Train driver? Hairdresser? I wanted to be Mr Benn. But even at eight years old I realised that was probably going to sound a bit odd, so my reply was either doctor or ballerina, depending on who was asking and the mood I was…

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