Glasgow regeneration company Clyde Gateway appointed us in 2014 to manage their integrated communications approach, specifically targeting inward investment.
As the largest regeneration project ever undertaken in Scotland – with 2,000 hectares of derelict land being transformed into state-of-the-art commercial and industrial premises as well as new housing – this was a fantastic opportunity to showcase Glasgow to the world.
By recommending the right mix of advertising, public relations, public affairs, social media and media buying, we raised the profile of Clyde Gateway as the location of choice for commerce and industry. Our campaign highlighted the quality of the build, local community facilities and the excellent transport links with Glasgow city centre and beyond.
- Enquiries to the inward investment team rose by 51%
- Web visitors increased by 58%
- Several high profile companies have now relocated into the area, including the University of Glasgow, creative agency Made Brave and Peebles Media
- 100 additional new companies have been supported to locate to the area
- 1,200 additional jobs have been created since the campaign
What our clients say
“We were delighted to work with the team at Perceptive and right from the outset they added real value to our business. Their proactive and creative approach really helped us to increase our market profile during a very crucial time in Clyde Gateway’s lifetime when we needed a team we could rely on to deliver results and respond often at very short notice. “They helped with all aspects of our communications including press and media coverage, advertising and event management. They did all this in a friendly and professional manner and we look forward to continuing to work with them”.
Fionna Kell Senior Manager – Inward Investment & Property Marketing Clyde Gateway