I’ve just finished my first month as the newest member of the Perceptive Communicators team. I’m very happy to be embarking on a new adventure after almost eight years in local government PR.
I am absolutely loving my new job. Having studied architecture and previously worked at the Royal Institute of Architects in Scotland (RIAS), Prospect Magazine and a large architectural practice, Perceptive’s expertise in the construction industry was what first attracted me to the position. I also liked the idea of being part of a small, experienced team and their flexible way of working is just the icing on the cake.
Before I started at Perceptive, I wondered if working at an agency dealing with private sector clients would be very different from being part of a public sector in-house communications team. While I have definitely been on a steep learning curve, it hasn’t been as huge a leap as I thought it might be. The main difference – which I love – is that I now get to spend much more time on promoting all the positive and exciting things that our clients are doing, rather than reacting to often negative media enquiries. Social media activity is also very different; at a local authority, complaints and questions must be quickly responded to, whereas at Perceptive, we use it to share good news and comment on the burning issues that are relevant to our clients’ industries.
I’ve spent most of my first few weeks at Perceptive getting to know my colleagues, meeting my new clients and finding out their background and plans for the future. So far I have met several clients and some potential new clients too. I even took part in my first ever pitch just two weeks into the job! I’m also very pleased to have achieved some national and trade media coverage for one of our clients already. There are exciting times ahead.