Our MD Julie McLauchlan can usually be found in strategy meetings or delivering bespoke training to clients who want to enhance their media interview skills, but last week she stepped into the limelight and spoke to Project Scotland about the need for construction companies to ‘blow their own trumpet’ and embrace marketing as the way to raise their profile within the industry, attract new customers and recruit the right staff.
“Our experience of working with dozens of organisations in the construction sector shows that a regular stream of good news about an organisation not only raises profile among important audiences, but also attracts new customers and employees,” she said. “This drumbeat of positive news can be delivered through traditional media such as newspaper and magazine articles in business or trade press and through social media.”
Julie talks about the results which can be achieved by establishing an effective online presence and cites examples of successful blog campaigns by clients. She also offers her top tips for promoting your company effectively – a must read for any company, not just in the construction sector, who wants to raise their profile.
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