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Political Insider – Friday 14 June 2019

Political Insider – Friday 14 June 2019

At Westminster the Tory leadership pantomime continues.  Current front-runner Boris Johnson warns ‘be ready for disruption’ after claiming he will play ‘no-deal hard-ball’ in Brexit negotiations if he becomes the next UK Prime Minister. The right-wing Brexiteer has promised is a series of media interviews yesterday and over the weekend that under his premiership the UK will leave the EU on October 31st with or without a deal.  Ian Blackford MP said that he has continued to dismiss evidence that Scotland voted overwhelmingly to remain in the 2016 EU referendum and MSPs backed remain in a Holyrood debate on EU membership.

leaked Cabinet paper has revealed levels of unpreparedness for a no-deal Brexit. Meanwhile, opposition attempts to take control of the Commons agenda failed to gain the support of MPs. Eight Labour MPs voted with the Government and a further 13 abstained to ensure the proposal was defeated by 309 votes to 298. Analysts are suggesting that Conservative MPs might be more likely to support the motion if lodged again closer to October, once the new Prime Minister’s intended approach is clearer.

Boris Johnson is reported to be refusing to explicitly rule out the suspension of Parliament to force through a no-deal (and, incidentally, refusing ALL broadcast media interview requests). Ex Solicitor General Dominic Grieve and some other Conservative MPs have indicated they’d consider triggering an election via a no-confidence vote if it proved the only way to stop a hard Brexit on October 31. The SNP has criticised Scottish Conservative MPs for voting against the motion and “pushing Scotland further towards the cliff-edge.

Scottish Labour’s Executive Committee has formalised its support for seeking a confirmatory vote on any forthcoming Brexit deal. In a new statement, leader Richard Leonard MSP confirmed that the Scottish party “will campaign for any Brexit deal to be automatically put to the people in a confirmatory vote and will campaign for that vote to have a clear option to Remain”. Responding for the SNP, Keith Brown said that it was “grossly hypocritical” for Labour to back a second EU referendum but not a second Scottish independence referendum.

Natalie McGarry, former SNP MP for Glasgow East (2015-17) has been jailed for 18 months. She was dropped by the party after she was charged with a number of fraud offences and has now been found guilty of embezzling more than £25,600 from pro-independence organisations in Scotland and been jailed for 18 months.

Congratulations to client, Cruden Group which won best Large Housing Development for its development at Meadowside in East Lothian at the Scottish Home Awards last night.

And finally … we are looking forward to hearing from Annie Lennox today as the Perceptive team attend TEDx Glasgow. As well as her successful musical career, Annie has been an ardent campaigner on many issues, including speaking out against Brexit. Watch this space!If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk

Political Insider – Friday 7 June 2019

Political Insider – Friday 7 June 2019

Although it’s just over a week since the Euro elections no one wanted or expected, the Scottish Government is applying pressure on the UK Government to launch a public inquiry into its handling of the European elections, which saw thousands of EU nationals denied their right to vote. Opposition MPs will press UK ministers to come to Parliament and answer calls for a full investigation into the failures and mistakes that led to EU citizens being denied the vote.

An SNP Cabinet Office spokesperson said the UK government’s refusal to make ‘UC1’ forms available at polling stations, its failure to prepare for the elections until the last minute, its failure to publicise the requirements properly, and a series of administrative errors, had all contributed to voter disenfranchisement on a massive scale.  No formal UK Government response has been given.

So far, less than half the 300+ Conservative MPs have declared support for the dozen plus candidates who have so far declared their interest in the party leadership. Scottish Secretary David Mundell MP has said he may not declare for any candidate as it is such a strong field (sic). Seen of the 13 Scottish Tory MPs have declared and, of those we know about: Paul Masterton is supporting Matt Hancock; John Lamont > Jeremy Hunt; Stephen Kerr, Luke Graham, David Duguid and Bill Grant > Michael Gove; and Colin Clark remains one of just three supporting James Cleverley.  As things stand, Gove has more backers (24) than Boris (21) – and of Boris’s 21, none represent Scottish seats.

Former First Minister of Wales, Carwyn Jones AM, has given his backing to Scotland’s right to hold an independence referendum. The senior Labour Party politician took to Twitter to criticise Sajid Javid’s claim that he “won’t allow” an independence referendum if he becomes Tory leader, tweeting “Has he any idea how arrogant this sounds? The people of the UK had every right to have a referendum on EU membership. The people of Scotland and for that matter, Wales have every right to hold a referendum [on] independence if they support a party calling for it.”
 
Carwyn Jones, still a Labour Welsh Assembly Member, added: “In 2015 David Cameron got elected with a promise to hold an EU ref which he did. If a party gets elected to government in Scotland or Wales with a similar promise the same principles must apply. He has every right to campaign against independence but not stop a vote.”

Finally, Perceptive client Roger Kilburn, Chief Executive of Industrial Biotechnology Innovation Centre (IBioIC) and Chair of IBioIC’s Governing Board, Professor Dame Anne Glover welcomed Innovation Minister, Ivan McKee this week to discuss the impact and huge potential of industrial biotechnology.  IBioIC aims to create 1500 new jobs, £140m of inward investment and £400m of sales across Scotland by 2020, using biological substances, systems and processes to produce materials, chemicals and energy for Scotland and beyond.If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734932578 or julie.moulsdale@perceptivecommunicators.co.uk

Political Insider – Friday 31 May 2019

Political Insider – Friday 31 May 2019

The elections nobody wanted ended up dominating this week’s news and being a complete disaster for the Tories and little better for Labour.  MEPs tend not to be well known figures (unless their surname rhymes with barrage, as in balloon, as in full of hot air….)  But Scotland’s six new Members of the European Parliament have changed considerably and will be as follows. Four of the six being newly elected.  In alphabetical order:

·       Christian ALLARD (SNP, first timer, was an MSP until 2016 and is a French national).

·       Aileen MACLEOD (SNP, also a first timer, former MSP and Minister)

·       Baroness Nosheena MOBARIK (Con, was previously an MEP; one of just 4 CON MEPs to survive)

·       Sheila RITCHIE (Scottish Lib Dem, experienced but new to Europe, solicitor and current Scottish Party Convener; regained the seat lost to UKIP in 2014)

·       Alyn SMITH (SNP, was an MEP previously)

·       Louis STEDMAN-BRYCE (Brexit Party, newly elected, a home care director and Scotland’s first black MEP)

Although Nigel Farage’s six week old Brexit Party swept to victory across the UK, topping the poll in all regions except Scotland, Scottish voters delivered another poll triumph for the SNP who gained a third MEP.

Overall, the SNP won the biggest share of the vote, winning all council areas except the Lib Dem heartlands of Orkney and Shetland. Labour dipped below 10% and lost both their Scottish MEPs including respected veteran David Martin, an MEP since 1984. UKIP lost all their UK seats – including the one snatched from the Lib Dems in 2014. The former UKIP MEP David Coburn had already defected to the Brexit Party but did not stand again.

Elsewhere it wasn’t exactly another quiet week in the political world… a week ago today, Theresa May made a teary resignation speech as her tenure as Prime Minister will come to end on 7 June. So, who will be the next leader of the Tory Party and thus PM? The favourite with bookmakers is a certain Mr Boris Johnson, however he could be summoned to court ‘within days’ over claims he lied during the Brexit referendum, the Tory leadership front runner was ordered to attend a hearing to face accusations he lied with his repeated claim that the UK sends £350 million a week to the EU.  Team Perceptive are putting their ha’penny on Michael Gove.


Closer to home, the Scottish government wants to put the question of independence to a new public vote in the second half of 2020. However, the Referendums (Scotland) Bill does not set a date or question, with ministers seeking agreement with the UK government. First Minister Nicola Sturgeon said “now more than ever it is essential that we keep Scotland’s options open”.

Constitutional Relations Secretary Michael Russell MSP gave a statement to MSPs on Wednesday afternoon about the bill and plans for a “citizens’ assembly” to discuss Brexit and independence. The Scottish Conservatives said the “latest stunt” was “all about Nicola Sturgeon pandering to her party, not speaking for the country”.

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk

Political Insider – Friday 24 May 2019

Political Insider – Friday 24 May 2019

Brexit is back on the agenda this week in politics as the Prime Minister has been facing calls to resign amid a backlash against her current Brexit plan from Conservative MPs. Her Commons leader Andrea Leadsome resigned on Wednesday night, becoming (unbelievably) the 36th minister to resign under Mrs May’s premiership.

Several cabinet ministers have strongly suggested that she just cannot stay, with one saying it is “the end of the line”. Theresa May has pledged to set a timetable for a new leader to take over after MPs vote on the plan in the week beginning 3 June. However, some Tory MPs are again seeking to change party rules, so they can vote to oust her sooner.  Some in the Perceptive office think she will be gone as soon as next week.  Watch this space…

The polls opened yesterday for the five-yearly European Elections, in what one senior politician termed ‘the strangest election ever’.

The UK results will not be known until early on Monday as all EU countries vote around but not exactly at the same time, so no country’s early results can be revealed. France doesn’t vote until Sunday, for example.   The feeling in the UK is that Nigel Farage’s Brexit Party will win most seats with Labour and the Conservatives (especially) being punished by the electorate. The Lib Dems are expecting to win 9/10 seats (up from just the one they retained in 2014).

Closer to home and six Scotland-wide MEPs will be elected, with only three incumbents standing for re-election. The Lib Dems are optimistic about getting feisty Aberdeen lawyer Sheila Ritchie elected. The Conservatives are nervous about losing their one Scottish seat to the Brexit Party. Ex MSP and French citizen Christian Allard is likely to be elected for the SNP.  And the Greens, as always, are hopeful of getting former Co-convener Maggie Chapman elected but will probably fall short again.

In Holyrood and the Scottish Government has published the New Housing and Future Construction Skills Short Life Working Group’s report. The group made 40 recommendations to the Scottish Government to address housing construction skills gaps, including investment in apprenticeships, upskilling current workers and encouraging more people to work in the sector.

report on stakeholder views on challenges for housing up to 2040 has also been published. It calls for improvements to existing housing stock, more recognition of the challenges facing rural areas and greater community involvement in planning decisions.

Speaking at last week’s Homes for Scotland Awards event, Aileen Campbell MSP affirmed the Scottish Government was “working collaboratively” with skills bodies and local authorities to improve the workforce. She added that this would lead to a “dynamic” skills base which would be equipped for future challenges.

Female council workers affected by the equal pay dispute at Glasgow City Council are to receive equal pay offer letters in the coming days. The long-running dispute centred on women who were paid up to £3 an hour less than male colleagues, despite being in the same pay grade. The women affected will receive an average of £35,000 each under a settlement scheme announced in January. The council said “individual offers” would be made to “thousands” of women.

And finally… A radical feminist invited to speak to MSPs at Holyrood has defended her controversial views on transgender rights. Meghan Murphy was invited to the Scottish Parliament by SNP MSP Joan McAlpine, both women have voiced concerns that new gender identity laws in Scotland could infringe women’s rights. Her trip to Scotland comes as the Scottish government plans reforms to the Gender Recognition Act to allow people to “self-declare” their legally recognised gender.

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 17 May 2019

Scottish Political Insider – Friday 17 May 2019

As another busy week draws to a close, a rare chink in the SNP armour appeared as Joanna Cherry, a senior SNP MP has hit out at party “infighting” after claims of “back-stabbing” and “politically motivated smears”. 

The current row stems from complaints from several former members of staff. One former caseworker complained of bullying by the Edinburgh South West MP and her office manager. Another former employee said that “almost all her staff” had written letters of complaint to Commons authorities over their treatment.

Ms Cherry, of course, rejects these accusations, describing them as “lies” and “spurious”, saying that “I am not and never have been a bully”.

Ruth Davidson has returned from maternity leave and has urged Scots to “move on” from constitutional debates as she launched the Scottish Conservative campaign for the European elections. The Tories had hoped to avoid going to the polls on 23 May but have conceded they will take place with the Brexit deadlock at Westminster still unbroken. The party has not produced a manifesto but held a campaign launch event at a distillery near Stirling.   Current polls suggest they may struggle to retain their one Scottish seat.

Theresa May has promised to set a timetable for the election of her successor after the next Brexit vote in the first week of June. The agreement follows a meeting between the Prime Minister and senior Tory MPs who are demanding a date for her departure from Downing Street. In other Westminster news, Boris Johnson is the only MP who has said he will run for leader once Mrs May resigns. Dominic Raab and Michael Gove are emerging as favourites.

Glasgow and Edinburgh are going head-to-head to try to become the UK’s first “net zero” city. Both cities have now unveiled ambitious plans to cut greenhouse emissions to a neutral level. Glasgow wants to reach the target “well before” 2045, while Edinburgh has set its target to 2030. Both bids exceed the Scotland-wide 2045 ambition announced by the Scottish government earlier this month.

Perceptive client Wavegarden Scotland hosted neighbouring MP Hannah Bardell (SNP) and MSP Alex Cole-Hamilton (LD) on a site tour and progress update.   Both are keen surfers and have been promised early ‘test’ opportunities when the site is up and running.

And finally… good luck to all the finalists in the Homes for Scotland Awards today.  Client Mactaggart & Mickel has been shortlisted for Medium Private Development of the Year and for Company Innovation and Best Practice as a result of its pioneering Employer of Choice initiative.  Perceptive is also finalist in the Best Supporting Organisation category.

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk    

Digital & Social Media Manager

Digital & Social Media Manager

Permanent, full time Digital & Social Media Manager

Do you thrive on driving results online? Are you on top of the latest social media trends?

We’re looking for an enthusiastic, motivated and experienced digital and social media manager to join our growing and multi-award winning team.

This role would ideally suit someone with digital and social media expertise, skills and experience. Our ideal person would also have experience of and a desire to be actively involved in driving client results through effective digital and social media campaigns.  An ability to deliver results in a fast paced environment with a can-do attitude is key.

Our shared values are focusing on results, being straightforward, trustworthy, caring for clients and colleagues with a great energy and attention to detail.

The role
As a Digital & Social Media Manager you will be responsible for the delivery of several client campaigns from the development of the digital and social media strategy to implementation for our clients in construction, health, biotechnology and technology.  Your activities will include:

  • Working with the Perceptive team to develop and implement successful communications strategies for our clients that deliver results
  • Developing and implementing organic and paid for multi-channel campaigns that have delivered proven results including across Facebook, Twitter, LinkedIn, Pinterest, Instagram
  • Developing and executing a full digital marketing strategy and developing, implementing, tracking and optimizing SEO focused digital marketing campaigns across all digital channels
  • Identifying, generating and delivering compelling content & materials to engage target audiences and drive desired results
  • Tracking current news, trends and memes  to identify content source streams
  • Creating and designing images/graphics and video content for marketing campaigns
  • Planning, scheduling and overseeing social media activity to drive desired results
  • Connecting with social media influencers to build productive relationships
  • Coaching others on the effective use of social media
  • Using website analytics tools (e.g. Google Analytics, Facebook insights, LinkedIn Analytics, Twitter Analytics, Mention) to monitor, report and make recommendations
  • Presenting and explaining detailed social reporting to clients
  • Setting up and optimising Google AdWords’ campaigns
  • Identifying potential new business opportunities
  • Attending networking events on behalf of Perceptive Communicators, including external and internal events e.g. Perceptive Communicators and Perceptive Directors Clubs
  • Contributing to new business activities e.g. tenders

Essential skills

  • At least 3 years’ digital and social media experience
  • Proven track record of implementing successful digital and social media campaigns across main social media channels
  • Expertise in using content management systems to deliver and update websites effectively and efficiently
  • Experience of using tools like InDesign and Canvas
  • Proven track record of developing and delivering high quality effective written, image and video content for online and social media channels that deliver desired results
  • An ability to deliver agreed goals and work to tight deadlines to ensure clients’ targets and expectations are met
  • Good project management and time management skills
  • Strong writing and creative skills, so able to create compelling content from complex information
  • Proactive and proven ability to thrive in a fast paced environment
  • Organised work processes and project management with ability to prioritise tasks and manage time effectively
  • Strong attention to detail
  • Flexible can do attitude and a willingness to learn
  • Ability to work on own and as part of a team
  • Driving licence and access to a car for work

Our values are:

  • Focussed on results
  • Trusted experts
  • Straightforward and reliable
  • Great energy and team spirit which extends to our clients

If you think you fit the bill, do get in touch.

Work experience
Candidates will at have least three years’ work experience in a digital and social media communications role.  Experience of working in an agency and delivering successful results on behalf of clients is desired but not essential. 

Why join us?

Perceptive Communicators is a multi-award winning communications consultancy, established in 2006 and on a very strong growth path which benefits all employees. We work on exciting projects in construction, health, biotechnology and technology which help our clients achieve their goals.

We offer flexible working hours and up to two days a week working from home. Our team enjoy excellent holidays and benefits, including private healthcare, discounted flights and hotels, free Amazon Prime, Starbucks coffees and cinema tickets.

In addition to 33 days’ holiday, we give all of our employees an extra day’s holiday to have their birthday off.  We also encourage our employees to give back through the company donating a day of their time to our jointly agreed charities.  This year we have supported Action for Children and the Simon Community. 

Our core values are focus on results, straightforward, trustworthy, care and being reliable with a great energy and team spirit for colleagues and clients. If you fancy being a key lynchpin and working with this fast-paced team, please get in touch.

Please apply by sharing your CV, current salary, salary expectations and notice period. 

To apply
If you are interested in this opportunity, please send a CV and covering letter to info@perceptivecommunicators.co.uk detailing why you would be good for this role, with details of your current salary and salary expectations.

Scottish Political Insider – Friday 5 April 2019

Scottish Political Insider – Friday 5 April 2019

Talks between Theresa May and Jeremy Corbyn to break the Brexit deadlock have been called “constructive”. Take that with a very large print of salt!

The two leaders met on Wednesday afternoon and agreed a “programme of work” to try to find a way forward to put to MPs for a vote.It is understood that each party has appointed a negotiating teamA spokesman for No 10 said both sides were “showing flexibility”.On Thursday MPs voted by a majority of one to force the prime minister to ask for an extension to the Brexit process, in a bid to avoid a no-deal scenario.

Scottish First Minister Nicola Sturgeon has warned against accepting a “bad compromise” after holding Brexit talks with Theresa May and Jeremy Corbyn. Ms Sturgeon was in London this week along with other political leaders in a bid to break the logjam over the UK’s exit from the EU.

At Holyrood, the Economy, Energy and Fair Work Committee met with client, Construction Scotland as part of the final phase of evidence gathering for their Construction inquiry. Construction Scotland Chair Ken Gillespie, Executive Director Ron Fraser and Industry Leadership Group Member, Ann Allen MBE gave evidence in a lengthy solo session in which MSPs participated enthusiastically.

On Wednesday in Holyrood, MSPs unanimously backed the general principles of the Climate Change (Emissions Reduction Targets) (Scotland) Bill. The Scottish Government confirmed it will make amendments to the bill after fresh independent advice on targets has been published. A coalition of charities has called on Scottish ministers to strengthen the bill by setting a net-zero emissions target in the legislation. New advice from the Committee on Climate Change is due on 2 May.

In the business world, the Scottish Council for Development and Industry (SCDI) has appointed Sara Thiam, a member of the Scottish Government’s newly-formed Infrastructure Commission, as its new chief executive.  Ms Thiam, who is currently the Scotland director of the Institution of Civil Engineers, is expected to focus the think tank around skills, technology and tackling climate change.  Ms Thiam said: “In common with other countries around the world Scotland faces unprecedented environmental, demographic, mobility, educational and technological challenges.”

Next week is meant to be the start of the two week Easter recess but at the time of writing, it looks likely thatHolyrood will meet if the UK is forced out of the European Union with no deal in place, MSPs have been told. Relations Secretary Michael Russell MSP said a no-deal Brexit would be a “moment of crisis” and MSPs would need to be made aware of the arrangements that would be put in place. 

And finally, the judging and interviews for the prestigious Homes for Scotland awards took place this week.  Perceptive is shortlisted in the Best Supporting Organisation category. Perceptive client, Mactaggart & Mickel is also shorlisted for Private Developer of the Year (Medium) for its development at Greenan Views, Ayr and in the Company Innovation and Best Practice category for its game changing Employer of Choice programme.  

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale 

on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 22 March 2019

Scottish Political Insider – Friday 22 March 2019

The UK is likely to be offered to delay Brexit until 12 May, subject to MPs approving the withdrawal deal negotiated with the EU next week.  If not the EU will back a shorter delay until 12 April, giving the UK time to get the deal through or “indicate a way forward”.

In the meantime an online petition calling for Theresa May to revoke Article 50 has attracted over 2 million signatures. Revoke Article 50 has been trending on Twitter as people were urged to sign it. According to the Petitions Committee, the site struggled to cope with the demand, crashing at some points.  Once up and running again signatures were arriving at a rate of up to 2000 per minute.   

In Scottish politics, the government has pledged to roll back changes MSPs made to its reforms of the planning system. Ministers introduced legislation at Holyrood with the aim of streamlining planning and “empowering communities” but the process has not been as seamless as the Scottish Government had anticipated.

MSPs on the local government committee have made more than 230 amendments to the bill adding in extra powers and responsibilities for planning boards. The government has warned these could “create millions of pounds of new costs” and undermine the legislation.Local Government and Housing Minister Kevin Stewart said he was now working on fresh changes to “rescue” the bill and “remove unnecessary burdens” before MSPs vote on it for the final time,

There was a little good news for the Scottish economy as new figures showed that it grew by 0.3% in the final three months of 2018, according to official figures. The increase in the country’s GDP compared to a figure of 0.2% for the UK. The news comes as Scotland’s unemployment rate hit a record low. Finance Secretary Derek Mackay MSP said it was the eighth consecutive quarter of growth and that the country’s economy “continues to go from strength to strength”.

Mental health is back on the agenda with an independent review of Scotland’s mental health legislation is to be carried out, mental health care in Scotland is currently underpinned by laws which date back to 2003, and MSPs have faced calls for an update.Linked to this and as mentioned last week, a petition had been lodged at Holyrood urging ministers to “conduct a wide review” of legislation, in light of developments both in care and treatment and international human rights law. Mental Health Minister Clare Haughey MSP told MSPs that “the time is right” to review the law, to make sure that rules “fully reflect our ambitions and the needs of those our laws are intended to support”.

In a rather worrying development, a leading MSP has told how she fears for her safety after online threats and abuse. Glasgow Conservative Annie Wells said she has contacted Police Scotland over the social media posts. She told media representatives that in the three years since she was elected she had muted more than 1100 abusive Twitter accounts due to the violent and foul nature of the posts. Ms Wells said the majority ofthe abuse on Twitter was aimed at her simply for a being a woman. Sadly her experience is by no means unique.

And finally… One of Perceptive’s newest clients, the Industrial Biotechnology Innovation Centre (IBioIC) in Glasgow, welcomes senior Glasgow MSP Anas Sarwar this morning.  A former dentist and MP, Mr Sarwar has considerable interest in IBioIC’s role, as a specialist in the Industrial Biotechnology (IB) sector, is to stimulate the growth of the IB sector in Scotland to £900 million by 2025. IBioIC is one of eight Innovation Centres funded by the Scottish Funding Council and supported by Scottish Enterprise and Highlands and Islands Enterprise.

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Mousdale on 07734 932578 or julie.mousdale@perceptivecommunicators.co.uk    

Account Director

Account Director

Do you thrive on leading and working with a team to deliver great communications results that make a big difference? Are you keen to work with amazing clients and an exclusively expert team in a great working environment?

We’re looking for an enthusiastic, motivated and experienced communicator to join our growing and multi-award winning team based in our lovely office in Glasgow city centre.

Our ideal person would be a strong project manager with a proven track record of helping achieve business and organisational goals through effective PR and social media campaigns.  An ability to deliver results in a fast paced environment with a can-do attitude is key.

Key responsibilities

  • Developing, leading and implementing proactive PR and social media strategies for clients to help them achieve their organisational goals
  • Leading and working with a team to deliver key activities and KPIs that have been agreed with client within agreed timescales, demonstrating effective project management where there are often competing priorities in a fast moving environment
  • Lead role in building and maintaining positive relationships with clients and influencers which results in strong client retention levels and referrals
  • Developing positive relationships with key stakeholders and influencers  
  • Writing and editing publications, brochures, news releases, opinion pieces, award submissions, speeches, newsletters, websites and social media within agreed timescales to a high standard
  • Being a strong positive ambassador for Perceptive amongst clients, potential clients, influencers and stakeholders in person and online eg social media eg LinkedIn
  • Identifying appropriate contacts and then developing and maintaining good working relationships with the media, key stakeholders eg community leaders and clients
  • Contributing to the direction of Perceptive Communicators’ strategy and attending six monthly meetings to deliver the vision for the company
  • Identifying potential new business opportunities with existing and new clients
  • Contributing to new business activities eg tenders
  • Developing and managing PR & Social Media managers and other relevant team members

Living Perceptive values

  • Focussed on results
  • Trusted experts, so reassurance for clients
  • Straightforward
  • Great energy and proactive with positive team spirit that extends to client teams
  • We care

Essential skills

  • Proven track record of leading a team in successful PR and social media campaigns to deliver desired results
  • An ability to deliver agreed goals and work to tight deadlines to ensure clients’ targets and expectations are met
  • Good project management and time management skills
  • Strong writing and creative skills, so able to create compelling content from complex information
  • Proactive and proven ability to thrive in a fast paced environment
  • Organised work processes and project management with ability to prioritise tasks and manage time effectively
  • Strong attention to detail
  • Flexible can do attitude and a willingness to learn
  • Ability to work on own and as part of a team
  • Driving licence and access to a car for work

    If you think you fit the bill, do get in touch.

Work experience
Candidates will at have least ten years’ communications work experience in PR and social media.  Experience of working in an agency and delivering successful results on behalf of clients is desired but not essential. 

Why join us?

Perceptive Communicators is a multi-award winning communications consultancy, established in 2006 and on a very strong growth path which benefits all employees. We work on exciting projects in construction, health, biotechnology and technology which help our clients achieve their goals.

We offer flexible working hours and up to two days a week working from home. Our team enjoy excellent holidays and benefits, including private healthcare, discounted flights and hotels, free Amazon Prime, Starbucks coffees and cinema tickets.

Scottish Political Insider – Friday 15 March 2019

Scottish Political Insider – Friday 15 March 2019

Just like buses… you wait for one and three come along at once, Theresa May will make a third attempt, with a third vote put to MPs, to get her EU withdrawal deal through Parliament in the next week. She told MPs that if her deal fails again to get their backing, a lengthy delay to Brexit may be needed.

No date has yet been set for the third so-called “meaningful vote” but the Commons voted by a whisker – just two votes – last night to allow her to maintain control of Brexit.  For now.

European Council President Donald Tusk has said he will appeal to EU leaders “to be open to a long extension” of the Brexit deadline, his intervention came this week as MPs voted on Thursday to try and seek to postpone the 29 March deadline to 30 June. EU leaders will meet in Brussels on 21 March where they will have the final say on the matter.

Nicola Sturgeon commented this week that the Brexit deadline should be put back long enough for a new referendum. The First Minister said the failure of the Commons to agree on a deal meant the issue should now be put back to the public in a fresh referendum.

Back to Holyrood, and MSPs have called for research to be carried out on the impact of social media on young people’s mental health. Holyrood’s public audit committee has been studying a “significant increase” in the number of children and teens experiencing mental health problems. Members wanted to find out if social media use could be a factor in rising demand for services but were told that this was “not yet understood”.

The Economy, Energy and Fair Work Committee’s major inquiry into the Construction industry is continuing and this week we were pleased to support client CSIC (Construction Scotland Innovation Centre).  Chief Executive Stephen Good was questioned for an hour by MSPs on how innovation is transforming this vital industry which contributes £21bn every year to Scotland’s economy. Client Construction Scotland will also give evidence on 2 April.

A must visit for anyone interested in the construction industry is Scotland Build 2019 which starts next week (20 – 21 March at the SEC Glasgow). Now in its fourth year, the conference is Scotland’s leading and largest construction show dedicated entirely to opportunities in building, construction, architecture and design across Scotland. Three members of Perceptive’s team will be leading workshops on political influence, LinkedIn and crisis communications at the Skills Hub on the Wednesday – tickets are free and there’s still time to register to come along: https://oliverkinross.circdata-solutions.co.uk/RFG/publish/SBUILD19/

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 8 March 2019

Scottish Political Insider – Friday 8 March 2019

Another week goes by and we are still none the wiser on the UK’s Brexit position. EU officials have urged the UK to submit fresh proposals within the next 48 hours to try and break the Brexit impasse. EU officials said they would work non-stop over the weekend if “acceptable” ideas were received today to break the deadlock over the Irish backstop.

The UK has said “reasonable” proposals to satisfy MPs’ concerns about being tied to EU rules had already been made… So, who knows, by Monday we might be closer to getting an outcome… or, and much more likely, we could be even further away from understanding how the UK will leave the European Union.

On Tuesday this week, Scottish and Welsh politicians joined forces in a bid to encourage the Prime Minister to change her position on Brexit. An identical motion was debated simultaneously by the Scottish Parliament and the Senedd, the Welsh Assembly, culminating with co-ordinated votes. Sponsors said that it underlined opposition to Theresa May’s deal, demand a delay to Brexit and call for “no deal” to be ruled out. The UK government maintain that the PM’s deal was a good one for Scotland and Wales. 

Away from Brexit and the person in charge of promoting the UK’s financial industry around the world has said there is great potential for Scottish firms to expand abroad. Peter Estlin, Lord Mayor of the City of London, said he wanted Scots firms looking to expand and to join him on foreign trips to places like China to promote and push their business.

And closer to home, Project Heather – Scotland’s new stock market company – was formally launched in Edinburgh.  Perceptive attended and we maintain closeworking links with the venture’s research partners, former MPs Roger Mullin and Michelle Thomson. Bourse Scot, the company behind it, has revealed a partnership with European stock market operator Euronext. It is led by experienced broker and entrepreneur Tomás Carruthers and is in discussion with Scottish Enterprise to secure Regional Selective Assistance, with a view to creating around 60 jobs.

There was some bad news for Scottish Business this week as the best hope for bringing major contracts to Scotland for the building of multi-billion-pound offshore wind farms failed to win a vital order, according to unions. BiFab is believed to have lost out on an order for offshore platforms to yards in Belgium, Spain and the UAE. Unite and the GMB say the failure to place any of the order in Scotland is a “scandal”.

The first ever affordable housing development in the village of Killearn by Rural Stirling Housing Association was formally opened by Stirling MSP Bruce Crawford this week.  Built by long standing Perceptive client Mactaggart & Mickel, the properties benefit from a modern, efficient and sustainable air source heat pump heating system. In addition, the exacavated rock has been reused to build a dry stone dyke around the site boundary. 

Jamie McLean, head of contracts and timber systems at Mactaggart & Mickel said: “This is the first new development in Killearn delivering much-needed quality affordable housing and is our first partnership with Rural Stirling Housing Association.”

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie Moulsdale on 07734 932578 or julie.moulsdale@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 1 March 2019

Scottish Political Insider – Friday 1 March 2019

As 29 March draws closer, another week of bewildering Brexit discussions has ended with Theresa May promising MPs a meaningful vote on her deal by 12 March. Meanwhile Scottish Labour leader, Richard Leonard MSP is insisting that the option of remaining in the EU must be on the ballot paper for any further Brexit referendum. And adding to the uncertainty, a report on the impact of a no-deal Brexit has just been published – the findings of which should come with a health warning!

As the words of Noel Edmonds – “deal or no-deal” – come to mind, Scotland’s home grown billionaire Sir Tom Hunter accuses politicians of letting down the country, saying voters were lied to by the ‘Leave’ campaign during the 2016 referendum, and he too joins calls for a second referendum to be held.

In other non-Brexit news this week, MSPs will debate legislation which allows for questions about gender identity to be included in the 2021 census, although in usual Government fashion, there has been much disagreement over what people should be asked. You can read the full report from the Culture committee here.  And in another potentially significant move, MSPs also agreed the general principles of the Human Tissue (Authorisation) (Scotland) Bill, which, if passed, will shift Scotland to a soft ‘opt-out’ for organ donation.

In client news, Fulton MacGregor, MSP for Coatbridge and Chryston, visited Kier Construction Scotland’s refurbished HQ in Stepps, to hear about the work they are carrying out across Scotland and NE England. Mr MacGregor said: “It was good to hear about the diverse range of projects that Kier is carrying out and their commitment to providing local jobs for local people to help boost the local economy.”

As deputy convener of the Children & Young People’s Cross Party Group in Holyrood, Mr MacGregor said he was equally keen to hear about the initiatives Kier have in place to inform young people about the construction industry, adding: “I was impressed by their ‘Shaping Your World’ initiative where they have pledged 1% of their workforce to engage with schools and colleges to highlight the vast career opportunities that exist within this dynamic industry.”

Yesterday it was announced that client Construction Scotland Innovation Centre (CSIC) will receive almost £11 million of core funding to support the sector to innovate, modernise and grow. The investment from the Scottish Funding Council, Scottish Enterprise and Highlands and Islands Enterprise will allow CSIC to build on the foundations of a highly successful first five years and support its Phase 2 mission to mainstream innovation in construction, leading to improved productivity and growth within the sector.  It is expected that over the next five years, the funding will support the construction sector to deliver £998m of additional gross turnover, create 1,847 new jobs and retain 4,721 existing jobs.

And finally it is less than three weeks until Scotland Build an event dedicated  to opportunities in building, construction, architecture and design across Scotland. As the communications partner for the event, Perceptive running a range of free training sessions, including How construction companies can use political influence to achieve their goals, Protecting reputations and handling crises well in the risky business of construction and Top tips on how to use LinkedIn to build profile in construction.  You can find the full list of sessions and times here, but feel free to attend one of the free training events led by the Perceptive team.

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie McLauchlan on 07734 932578 or julie.mclauchlan@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 22 February 2019

Scottish Political Insider – Friday 22 February 2019

This time last week, they didn’t exist, now you can’t escape the newest (non) party in UK Politics.

The new The Independent Group (“The” is part of their name, lest we confuse with any others) currently made up of three pro-remain Conservative MPs and eight Labour MPs who have all resigned from their respected parties over the handling of Brexit and anti-Semitism within Labour – saying it represented “the centre ground of British politics”. So far, no Scottish MPs have joined them but we hear whispers about one or two MSPs who are unhappy with Comrade Corbyn…

Closer to home and SNP MSPs with Green support have voted to pass the final stage of the Scottish Government’s budget for the coming financial year – securing additional funds for the NHS while offering what the SNP term ‘economic stability in the face of Tory Brexit chaos.’ The budget has committed £729 million extra for health and care services, with spending on NHS frontline boards rising by £430 million.
 
Finance Secretary Derek Mackay MSP also announced an £8 billion investment in Scotland’s education system and, as part of the Scottish Government’s plan to almost double the paid-for provision of childcare to 1,140 hours from August 2020 for all 3 and 4 year olds and eligible 2 year olds, the budget also commits £500 million to support the expansion of early learning services and facilities across Scotland.

Still at Holyrood and SNP MSP Linda Fabiani has been chosen to chair the Holyrood committee inquiry into the government’s handling of complaints against Alex Salmond. Several inquiries were set up after the government admitted its investigation of internal complaints had been flawed. A special committee of nine MSPs set up to examine the government probe met for the first time on Wednesday. However, they will not begin their full inquiry until the criminal case brought against Mr Salmond has been concluded.

The Economy, Energy & Fair Work Committee continues its inquiry into the construction industry but, meantime, has published its report on business support for SMEs and the Business Gateway programme. Members argued the programme suffered from a “lack of accountability” on delivering objectives and “limited transparency” on budgeting. The Committee felt Business Gateway should be set externally monitored targets. Members also said Business Gateway sites needed to improve their engagement with stakeholders. Convener, Tory MSP and advocate Gordon Lindhurst, said: “There is a lack of alignment, transparency and accountability in Business Gateway, and we found it unacceptable that local authorities do not consistently record and publish targets or financial information.”

On Monday, our client, Construction Scotland Innovation Centre, welcomed several MSP members of the Economy, Energy and Fair Work Committee to their state of the art innovation factory in Hamilton. Midlothian MSP Colin Beattie tried a virtual reality headset and wondered if a VR Holyrood was coming anytime soon!

And on Wednesday, our client, Henry Boot Developments (HBD), hosted a media tour at the multi-million-pound TECA in Aberdeen. The venue is being delivered by Aberdeen City Council, HBD and Robertson and will open this summer, providing a new world-class facility close to Aberdeen International Airport and the new city bypass.  We were fortunate enough to join the tour and have a sneak peek inside the 12,500-capacity main arena, which will host conferences, exhibitions and music concerts, and is expected to attract major artists and events to the city, resulting in a hugely positive economic impact. 

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie McLauchlan on 07734 932578 or julie.mclauchlan@perceptivecommunicators.co.uk    

Scottish Political Insider – Friday 15 February 2019

Scottish Political Insider – Friday 15 February 2019

Despite Holyrood being on recess for a week, it has been another fascinating seven days in Scottish and UK politics as we move ever closer to the 29March. In one of the more bizarre Brexit sub plots, ITV News reported this week that one of its correspondents overheard the UK’s chief Brexit negotiator, Olly Robbins, saying in a Brussels bar that the EU was likely to allow an extension to the Brexit process.

On the back of this, the Prime Minister played down reports that she could force MPs to choose between backing her deal or accepting a delay to EU withdrawal. Providing a soundbite that perhaps sums up Brexit perfectly, Mrs May told the Commons that people should not rely on “what someone said to someone else, as overheard by someone else, in a bar”.

The Scottish Government has stepped up its preparations for a no-deal Brexit as it again called on Theresa May to rule out the possibility. First Minister Nicola Sturgeon said she still believes no deal can be avoided. However, she said her government had a duty to plan for the possibility as best it could. Speaking after a meeting of the Scottish cabinet in Glasgow, Ms Sturgeon told BBC Scotland that Mrs May was attempting to “run down the clock” to try and “blackmail” MPs into backing her deal “at the very, very last minute”. The Scottish Government statement can be read here: Brexit

The Scottish Government’s Chief Economic Adviser has published a report on the state of the economy. The update focuses on the risks of a no deal Brexit, as well as Scotland’s strengths in terms of international trade. The report suggests that a no deal Brexit would lead to a “major dislocation” in the Scottish economy and “significant structural change” in the longer term.

It was announced this week that a Holyrood committee is to examine hospital safety following the deaths of two patients from an infection linked to pigeon droppings. The health committee inquiry comes in the wake of the deaths at Glasgow’s Queen Elizabeth University Hospital. The patients died after contracting a fungal infection linked to the droppings.

The new TV channel, BBC Scotland, has revealed the first full line-up of the on-air team behind its flagship news programme. “The Nine” has a 15-strong core team of journalists, including four dedicated to Holyrood and Westminster, who will bring the national and international news to Scotland in the nightly hour-long broadcast. Broadcasting starts in April. Heading the team are presenters Rebecca Curran and Martin Geissler and Chief News Correspondent James Cook joins the Nine from his post as BBC News North America Correspondent.

Another sensitive policy area for the coming spring session at Holyrood will be the SNP’s so called parking tax whereby businesses will pay a levy for ‘free’ workplace parking places. Environmental campaigners have written to Scotland’s five political party leaders expressing support for the levy. The letter sets out the key reasons the plans are backed by environmental and transport groups and aims to dispel myths around the Levy. The Conservatives have continued to oppose the measure. They claimed that teaching unions would demand car park tax refunds for their members. 

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie McLauchlan on 07734 932578 or julie.mclauchlan@perceptivecommunicators.co.uk

Scottish Political Insider – Friday 8 February 2019

Scottish Political Insider – Friday 8 February 2019

Nicola Sturgeon had her say on Brexit this week, saying that contingency plans for Britain’s departure from the EU with no deal were “genuinely astonishing”. The First Minister was addressing an audience at Georgetown’s Institute for Women, Peace and Security in the US as part of a trade mission. Ms Sturgeon said the UK government was trying to renegotiate the EU Withdrawal agreement “with the clock ticking” despite the EU saying it would not accept such a renegotiation.

Unsurprisingly she called for a second referendum on EU membership and stated her case for a further vote on Scottish independence.

Theresa May was back on the Brussels express on Thursday to press (sic) unimpressed EU leaders for legally binding changes to the Brexit deal. The PM insisted the UK will not be “trapped” in the backstop – saying the plan must change if it is to win the support of MPs who urged her to seek “alternative arrangements” when rejecting the deal last month.

Quite worryingly, as Scotland’s Brexit Secretary Michael Russell confirmed on Wednesday, there are only 19 sitting days of the Scottish Parliament left before the UK is due to leave the EU on March 29. The Brexit Secretary pointed out that leaving the EU will hit agriculture, health and social care sectors in Scotland, and that the Scottish Government will not replicate the UK’s myriad of notices by saying “we will do all we can to make sure the public get clear information”.

All this information is available at www.mygov.scot/eu-exit (should make interesting reading!)

During a debate at Holyrood on Wednesday, Mental Health Minister Clare Haughey MSP announced that the Scottish Government has set a target of reducing the country’s suicide rate by 20% by 2022. Suicide prevention charity Samaritans had claimed the Scottish Government was not taking the issue seriously enough. Ms Haughey insisted Scotland has “made real progress in reducing deaths by suicide”, but said there was “far more to do” to tackle the issue.

Also at Holyrood this week, MSPs agreed the remit for an inquiry into the Scottish government’s handling of harassment complaints against Alex Salmond. Several inquiries were set up after the government admitted its investigation of internal complaints had been flawed. A special nine-member committee will consider the actions of officials as well as First Minister Nicola Sturgeon.

And finally…. Client Shawfair LLP was delighted to arrange a site tour of what will become a new town of 4000 houses just a few minutes south of Edinburgh for local MSP Colin Beattie.  Mr Beattie arrived in jeans and climbing boots. This turned out to be a wiser call than his minder, Perceptive’s political guru Devin Scobie, whose rather smarter business attire wasn’t quite up to a hike in a bracing wind to ‘take in the scale of the site’!

If you or your organisation would benefit from our political insight and specialist knowledge and contacts at all political levels, please get in touch with Julie McLauchlan on 07734 932578 or julie.mclauchlan@perceptivecommunicators.co.uk

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