Glasgow-based communications consultancy Perceptive Communicators is to launch an online careers Q&A on Twitter (#PerceptiveCareers) which allows young people of all backgrounds to access careers advice on sought after roles directly from those doing these roles.
The online careers Q&A will take place between 2pm and 3pm on the first Wednesday of each month. The first one, on Wednesday 4 October, will be hosted at Trinity High School in Rutherglen, part of Clyde Gateway, Scotland’s largest regeneration area.
The aim of the Q&A is to give young people the direct opportunity to ask questions of individuals in careers that may be of interest to them. Social media provides direct access to those answering the questions to anyone with a smartphone. Those interested in taking part can follow the hashtag #PerceptiveCareers and tweet @perceptivecomms which will be the channel for the Q&A during that hour.
This approach was the brainchild of Julie McLauchlan, managing director at Perceptive Communicators. Julie explains: “We’re often asked to speak to young people about what it’s like to work in PR and communications. We are very happy to help but it is individuals without this sort of network that really need this help most. Social media is a great leveller, so through this Q&A we will bring together people in sought after careers with young people of all backgrounds, some of whom may not have the benefit of parents or family with strong business networks.”
The careers Q&A will kick off on Wednesday 4 October June with Marion Forbes, Director with multi-award winning Mactaggart & Mickel Homes, who has almost two decades of blue chip experience in retail and construction, including many years in HR. Marion will answer questions relating to preparing for interviews, applying for jobs and starting work.
Future Q&As will feature people doing a variety of different jobs from journalism to joinery.
Clyde Gateway, Scotland’s largest urban regeneration company is supporting this initiative by helping to promote this amongst young people in its local areas including Bridgeton, Dalmarnock and Rutherglen. Niki Spence, Senior Manager at Clyde Gateway comments: “Young people across all backgrounds benefit from hearing practical careers advice directly from those actually doing these jobs. This Q&A is a great way to allow everyone of all backgrounds to ask any question about careers they are considering for the future, so helping improve their future career prospects.”
While the Q&A will be held online, the first one will be held at Trinity High School in Rutherglen, which is part of Clyde Gateway.
Brendan McCarthy, Employability Skills Co-ordinator at Trinity High School commented: “We are extremely excited with the prospect of Perceptive Communicators, through Clyde Gateway, supporting and encouraging our pupils on a road to a positive destination. By utilising a pupil friendly communication platform, such as Twitter, this pilot programme offers a unique and direct connection to people in popular jobs and high profile organisations. The pupils can ask industry specific questions of these clients or seek advice on interview techniques and CV writing skills. As well as general careers advice, it brings an opportunity to highlight and promote Modern and Graduate level Apprenticeship availability within these fields. As a school we are fully committed to working towards national priorities such as closing the attainment gap. It is with great pleasure we have this chance to work with Perceptive Communicators and Clyde Gateway to offer excellent and equal opportunities to develop employability skills for all our pupils.”